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SuperRFMTM
Turbo-Charge RFM.
Recency-Frequency-Monetary Value
will never be the same.
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SuperRFMTM is the link between RFM and predictive modeling that marketers have been waiting for.
SuperRFMTM features an innovative and automated approach that allows you to get the most from RFM segmentation. SuperRFMTM recommends optimum break points on cell ranges based on proven analytical methods. SuperRFMTM’s powerful campaign selection and tracking capabilities make it easy to manage the full process.
SuperRFMTM lets you:
- Combine the straightforward, time-honored simplicity of cell-based segmentation with automated, analytical techniques that automatically determine optimum cell ranges
- Analyze up to 16 levels deep (That's 4096 possible cells!)
- Apply ad-hoc segmentation and customize cell ranges
- Conveniently analyze historical performance and future "what-if" possibilities through a unique Sand-Box facility
- Gain insight to historical results and compare campaign performance
- View customer reports and campaign analysis with a single click
- Easily cherry pick customers into your campaign
- Quickly access and manage your source data
Request a free trial to see how SuperRFMTM delivers speed, convenience, and robustness to RFM-based segmentation analysis.
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