Whether your business provides marketing services, system integration, or data processing services, invariably each customer demands something slightly different. Successfully servicing each customer's unique needs can throw your organization into chaos. Continual customization and modifications to applications and processes is generally time and labor intensive.
ASA helps service organizations solve this problem by providing the tools necessary to attain greater process flexibility. ASA tools allow quick customization and extension of applications used to service customers. Here are just a few examples of additional application capabilities our customers have developed:
- Event triggers to spot key customer activity
- Automated scoring of incoming credit applications
- Automated cross-selling on the web
- Marketing automation such as automatic email and letter generation
- Collections scoring and call prioritization
- Contact center agent assistance for cross-selling and up selling
- Dynamic tax and shipping calculations
DecisionBuilder™ is a rules based, decision system designed to extend existing application functionality without significant burden to resources, budgets, and project time.
Highlights:
- Flexibility to engineer a wide variety of value added functionality centered around rules, analytics, and data processing
- Easily integrates to campaign management, web applications, sales force automation, or other legacy systems
- Designed so non-technical users can easily make common application changes
- Pre-defined plug-ins for analytics accommodate the integration of predictive models within the application
- Scalable architecture meets even the most demanding real-time or batch mode performance requirements
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