High telemarketing costs, increased mailing costs, and low response rates are just some of the challenges facing marketers. Segmentation methods often miss a significant percentage of potential responders. For direct marketing efforts to be effective, you must leverage resources and marketing dollars with better intelligence. Response modeling reveals which customers are likely to respond, key predictors of response, and what the financial trade-offs are. ModelMAX® is used by many successful catalogers to build, validate, and deploy virtually any type of response model.
Typical Response Model Objectives:
- Improve response rates
- Predict specific product purchase propensity
- Identify the best cross-sell and upsell opportunities for each customer
- Predict customer level movement (for example silver level customers likely to move to gold level)
- Predict repeat buyers
- Predict one-time-and-out buyers
ModelMAX® is ASA’s powerful yet, easy to use predictive and descriptive modeling software that provides a fast and easy way to develop response models.
Highlights:
- Generate higher lift than traditional segmentation
- So fast you can generate new models for each campaign
- Get the power of neural and statistical techniques in one package
- Score your entire database with just a few clicks of the mouse
|
|
|
