For retail banks, selling at the branch level is generally not easy. Daily life is hectic. Managers juggle staffing issues such as unfilled positions, call-offs, and new or under-trained associates. Customers stream in with transaction and service requests. And there are bank procedures and compliance measures to meet. Consequently, active selling, which normally is allotted only 10% of the workday under the best of plans, is the first task set aside and the last to be picked up again.
Do any of the following sales practices sound familiar?
- Branches receive periodic paper reports, generally monthly, with a list of customer opportunities for follow up
- Tellers and agents push 'product of the month' promotions, and referrals regardless of customer need
- Branch managers spend considerable time continually training associates on products and selling tactics
- Lead and sales tracking is done via spreadsheets in monthly cycles
If your institution suffers from even one of these operational drawbacks, ASA can help. The key to improving sales without sacrificing service requires a solution that reduces workload on both agents and managers while facilitating an effective environment needed for selling.
COA is a solution that helps Retail Banks sell more with less effort.
Highlights
- Identification, prioritization, and daily electronic delivery of the best customer opportunities hidden within the customer database
- Provides agents with knowledge on the best product or service to offer each customer for each situation
- Provides agents with a complete customer profile to effectively interact with customers
- Gives managers on-demand reports to monitor branch, region, or overall bank sales performance
|
|
|
