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The student should possess basic computer skills and an understand of basic marketing concepts. No additional prerequisites are needed.
This hands-on course is designed to train new and existing ModelMAX® users in how to effectively use the features and functions of ModelMAX® to complete predictive modeling and clustering projects. The class supplements instruction with model building exercises to build confidence in the user.
The agenda includes:
- A primer on data analysis fundamentals, accessing and importing source data, and manipulating data in preparation for modeling.
- A complete model execution walk through using the student's project data.
- Topics cover building segmentation models, building predictive models, scoring options, and assigning cluster codes.
Marketing Analyst, Risk Analyst, Database Administrator, Marketing Manager
So that each student receives personalized instruction, classes are no larger than 6 attendees.
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