ModelMAX® from ASA is an automated data mining application for predictive and descriptive modeling. Robust, yet easy to use, ModelMAX® empowers business users and statisticians alike to efficiently tackle analytical problems including predicting customer behavior, profiling customers, assessing risk and fraud potential, and a host of other predictive and descriptive modeling problems.
- Direct Marketing Response (Higher lift than RFM virtually 100% of the time)
- Segmentation (Clustering)
- Value - Profitability, Revenue, Lifetime Value
- Next Most Likely Product
- Collections Likelihood
- Prospecting
- Loyalty
- Fraud, bankruptcy, loan default
- Automatically handles all of the mathematical and statistical steps necessary for sophisticated data mining, shielding the user from performing intensive statistical work
- Automatically selects the relevant predictive variables from your data
- Uses a unique combination of statistical and neural networking methodologies to optimize results
- Performs predictive modeling and clustering all in one product
- Accesses data from virtually any database or file extracts (including SAS)
- Scores back to virtually any database or flat file
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