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Powering Analytical Decisions
ASA's products and technologies focus on improving business performance by deploying greater levels of analytical intelligence, decision support, and process automation into key business processes. We do this through innovative predictive analytics, data mining, and decisioning products.

ASA Products
SuperRFM SuperRFM™ is a unique tool that bridges the gap between traditional RFM and predictive modeling by combining the straightforward, time-honored simplicity of cell-based segmentation with advanced automated analytics.
Customer Opportunity
Advisor
COA is a Retail Banking solution for increasing sales, proactively reducing customer attrition, and managing referrals within the branch network.
DecisionBuilder DecisionBuilder™ is a rules based, decision system designed to extend enterprise application functionality without significant burden to resources, budgets, and project time.
ModelMAX® ModelMAX® is an easy to use, automated data mining application for building and deploying predictive and descriptive models.
Quantum Quantum automates and streamlines the time consuming task of establishing, managing and administering incentive management and variable compensation programs.
ScorXPRESS® ScorXPRESS® is predictive model and rules based system for detecting and taking action on many types of fraud, including Identity Fraud.


What Makes ASA's Products Different
Augmentation, not Replacement
  Our philosophy is to improve your current business performance with minimal disruption. That's why all our products and technologies are designed to integrate with your existing business systems adding additional intelligence and decisioning capabilities.
High Performance and Scalability
  All of ASA's products are geared for high performance even under the most demanding conditions.
Business User Ready
  We go to great lengths to make sure all of our products are business user ready. That means, ease of use, minimal training, intuitive interfaces, and meaningful results you can use, are all primary considerations in our designs.

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