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Predictive selling improves sales rates by applying a more intelligent approach to customer interactions. CRM, Contact Management, Contact Center systems, and E-commerce systems generally lack the ability to predict what the customer is most likely to purchase or enable the agent (or web site) with the information necessary to efficiently close the sale. DecisionBuilder™ enables predictive selling with analytics, rules, web content delivery, and phone script delivery.
The more marketing campaigns that you run the more you understand the complexities of execution, the need for rapid change, and the amount of resources required to perform even one single campaign. DecisionBuilder™ can automate many parts of the marketing execution process and deliver change flexibility most campaign systems lack. Everything from qualification criteria, offer selection, delivery channel, and pricing can be automated and quickly changed using DecisionBuilder™.
Event triggers provide the ability to intelligently monitor and screen activity for predetermined events or combinations of events that are indicative of future opportunity or threat. Event triggers have a broad range of application from identifying sales opportunities, to detecting abnormal and potentially fraudulent behavior. For example, event triggers are very powerful for early detection of pending customer attrition. DecisionBuilder™ provides an easy way to monitor and take action on activity based on simple, to highly complex criteria.
Fraud detection can be tricky business. Often, spotting fraud requires ongoing event activity monitoring, applying predictive analytics in real time, processing data through rules, and sometimes querying other data bases for supporting or additional information. DecisionBuilder™ is well suited for all of these needs, efficiently extending your fraud detection strategy to catch more fraud with less cost.
Complex pricing situations often occur in environments such as insurance, trading (auctions), and perishable goods merchandising. Many pricing systems are just not capable of accommodating the range of mathematics, rules, dependencies, and flexibility needed for rapid change. DecisionBuilder™ can give your organization the agility and responsiveness needed to handle a more complex level of pricing.
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