ModelMAX® predictive analytics include: Predictive performance and response models Descriptive clustering models for segmentation, classification and profiling
ModelMAX® predictive and descriptive models are used to understand and optimize numerous business applications including:
Sales & Marketing Customer acquisition Conversion optimization Cross-Selling opportunities Next-most-likely-product opportunities Product cancellations and returns Prospecting response optimization Response modeling	CRM & Customer Service Customer attrition and abandonment Customer behavioral patterns Customer retention strategy Lifetime value segmentation Loyalty segmentation Profitability segmentation Relationship profiling and assessment
Fraud & Risk Application fraud detection Identity fraud detection Hotspot fraud identification	Collections & Credit Bankruptcy Collections and recoverability optimization Credit worthiness & risk Delinquency and early default