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Lead Generation &
Campaign Management
Never miss an opportunity to systematically generate and pursue quality leads.
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Execute tactical marketing at the department, branch, or enterprise-level. Support strategic goals and measure results for customer acquisition and development including location-based prospecting.
ASA predictive analytics dramatically improve response rates and COA™ makes it easy to capture and distribute leads for timely follow up. It even links leads to specific sales. Business units can conduct their own campaigns using internal data or external prospect lists, and results become part of the “big picture” to protect against offer fatigue. Every step is tracked to conclusion, documenting true value and effectiveness.
Lead Generation and Campaign Management with COA™ Lets You:
- Improve sales
- Measure the ROI of your campaigns and promotional activities
- Import and distribute sales leads on a daily basis via a prioritized list
- Provide users with scripts that are specific to the situation
- Respond quickly and appropriately to triggers such as unusual fluctuation of account balances, a new mortgage, overdrafts, maturing CD's, etc.
- Change lead assignments based on a user's skill level, previous or existing relationship with a customer, product knowledge, etc.
- Track and log all activities, by user and by customer
- View pre-defined reports and other activity details
Discuss your lead and campaign management needs with ASA today or learn more about COA™ with these resources.
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Learning Series
