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COA™ Analytics
What if you could easily
leverage advanced analytics
and predict customer behavior?
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Predictive Analytics
ASA is a leader in advanced analytics and predictive modeling. Our experience is extensive, ranging from fundamental marketing to highly specialized outcomes such as identity fraud prevention. Financial institutions routinely engage our services for acquiring and retaining customers, as well as revenue generating projects such as maximizing share-of-wallet, increasing average transaction size and predicting next-most-likely-product offers. Our new location based targeting is especially good for driving product specific traffic.
Value Segmentation Analysis
ASA's powerful Value Segmentation Analysis quantifies each customer's relative value. Account balances and product mix are analyzed to determine the current and potential value each customer contributes to your bottom line. Value segmentation is an effective technique to identify and classify your most valuable customers so they receive appropriate attention and relevant offers. Make it part of the opportunity mining process to prioritize specific opportunities that build loyalty and deliver exceptional value to this very special cross-section of customers.
Account Householding
ASA provides out-of-the-box capabilities for aggregating account data into a unified and accurate household view. Understanding each household relationship benefits the opportunity mining process and provides your team with the information they need to understand customer needs and guide opportunities to a successful outcome. Give your team the advantage of a common view and a shared understanding of the household relationship. Account householding is platform-neutral and works with any core system or processor.
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